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              Posture Concept (starting point): deliver good life by technology

              Market Concept (external): joint research and development with customers to create a win-win ON.1 market.

              System Concept (internal to): altruism symbiosis, achieving double harvest of spirit and material

              Social Philosophy (end point): educating people for good and benefiting society

              NiZing's Vision: become a world famous brand in China and win glory for the nation.


              Three and 12 diurnal equations:

              1. Personality charm = morality * character (morality is good)

              2. The essence of person is pursuing growth and development and pursuing mutual trust.

              3. Success equation = idea. Personality * effort * capacity

              4. Fortune formula = time = sweat and merit.

              5. Origin = Society * human * nature

              6. Brand power = popularity * recognition * trust degree

              7. Work outcome equation = thinking mode * passion * ability

              8. Ability equation = posture * consciousness * action force x

              9. Business SBU= customer, customer demand characteristics * format characteristics * commodity force characteristics

              10. Operation = policy * system (employees' daily activities consist of these two parts. )

              11. Business policy = (market policy * institutional policy * factor Policy) * corporate culture policy

              Market policy = customer policy * format policy * commodity force policy

              Institutional policy = Organization Policy * system policy * personnel policy

              Factor policy = capital policy * talent policy * Know-how policy * information policy

              4. corporate culture = common values * common way of thinking * common way of action.

              12 system = Organization * system * personnel


               Six Endeavors (Basic principles)
              Six-Endeavors-basic-principles-NiZing


               Six Achievements

              1. High goal pursuit

              2. The determination to achieve a clear goal

              3. True courage - faith, vow, action

              4. Full of morale at any time

              5. Originality management - continuous innovation, day by day refinement, today is better than yesterday.

              6. Solid efforts to accumulate
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